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The Curse of the Accidental Brand
A brand that adds value to your organization is a purposeful effort; a strategy that supports your goals. It doesn’t have to be complicated, but it can’t be accidental. An accidental brand starts off...
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Who are you?
Every product, company, or cause has a name. The name is the one single feature that will last the entire lifetime of the brand, and in the world of branding, naming is good business. Organizations...
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Brand Strategy for the Next Generation
A while back I wrote “Brand Strategy for Entrepreneurs”, and it was a popular post. Those traits are still relevant as the business grows, but now we’ll need to dig deeper. I offer “Brand Strategy for...
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